PLAVIO 2
Plavio Uganda
Plavio Uganda UX/UI – Website Design – Interaction Design – Editorial Design – Creative direction About Plavio Uganda Plavio Uganda is a non-profit organization dedicated to uplifting underprivileged communities in Uganda through education, healthcare, and sustainable development initiatives. Project Goal The organization needed a website that would: Clearly communicate its mission and projects. Increase engagement with donors and volunteers. Provide an intuitive, user-friendly experience. The core challenges were Outdated Design (if applicable): The previous site felt dated, potentially hindering credibility and user engagement. Poor Information Architecture: Key information (news, resources, how to get involved) was difficult for residents to find quickly. Lack of Clear Calls-to-Action: The site didn’t effectively guide users towards desired actions like signing up for newsletters, volunteering, or donating. Difficult Content Management: Updating the site with timely news and information was cumbersome for the organization’s volunteers/staff. Mobile Responsiveness Issues: The site wasn’t fully optimized for viewing on various devices, alienating a significant portion of users. Weak Brand Representation: The online presence didn’t strongly convey the organization’s professionalism, mission, and importance within the community. My Role As the lead UX/UI Designer and Web Developer, I was responsible for designing and building the Plavio Uganda website from the ground up. My role covered the entire project lifecycle, from research and design to development and final implementation. Tools Used Figma – UI/UX design WordPress / Elementor Website development Photoshop/Illustrator – Image and graphic optimization The Challenge Plavio Uganda lacked an online presence that effectively conveyed its impact. Their key challenges included: No centralized platform to showcase their work. Limited engagement opportunities for supporters. Need for a modern, accessible, and mobile-friendly design. Solution: A clean, responsive website that enhances storytelling and encourages action. Previous Item The Silent Listener Next Item Nothern Wave
Zax Sea View
Passionate about graphic design, I am excited to present my latest project—a visually captivating brochure for Zax Sea View Summer Resort. Join me as I take you through the design process and share the journey behind creating this stunning piece for my graphic design portfolio. Understanding the purpose of the brochure was crucial. My goal was to create an enticing visual experience that would captivate potential visitors, leaving them eager to explore the resort further. The brochure needed to showcase the luxurious amenities, breathtaking views, and diverse range of activities available at Zax Sea View. Armed with insights and objectives, I delved into the conceptualization stage. Sketching out rough ideas helped me visualize the overall structure and flow of the brochure. I carefully considered the layout, typography, color palettes, and imagery that would best represent the essence of Zax Sea View—luxury, relaxation, and adventure. To bring the resort to life, I curated a collection of high-quality images. Each image was strategically chosen to showcase the stunning beachfront, elegantly designed interiors, delectable cuisine, exciting activities, and serene wellness areas, aiming to evoke emotions and provide viewers with a glimpse into the unforgettable experiences awaiting them at Zax Sea View. Typography played a crucial role in conveying the resort’s brand identity. I selected elegant and modern fonts that exuded sophistication while ensuring readability. The color palette reflected the resort’s natural surroundings, with serene blues, earthy tones, and subtle accents that complemented the imagery and enhanced the overall aesthetic. The layout and composition of the brochure were designed to guide the viewers’ journey seamlessly. I crafted a balanced and visually pleasing composition that allowed the content to breathe and the stunning images to take center stage. Attention was given to creating a logical flow that showcased the various aspects of the resort in a cohesive and engaging manner. The design process involved several rounds of refinement and iteration. I sought feedback from Michael, the owner of Zax Sea View, carefully considering his input to fine-tune the brochure further. This iterative approach ensured that the final design truly captured the essence of Zax Sea View, leaving a lasting impression on anyone who flipped through its pages.
The NHEG Guide
The NHEG Guide Magazine is a project that I undertook as the main editor and designer. It was commissioned by New Heights Education Group (NHEG), an esteemededucational organization focused on providing valuable resources and support to students, parents, and educators. The objective of the magazine was to serve as a comprehensive educational guide, offering insightful articles, practical tips, and relevant information in a visually appealing and engaging format Understanding the Target Audience: I began by conducting thorough research to understand the target audience of the magazine, which primarily consisted of students, parents, and educators. This helped me tailor the design and content to meet their specific needs and preferences. Collaborating closely with Pamela, we defined the magazine’s overall theme, structure, and content categories. This involved brainstorming sessions to determine the magazine’s tone, key topics, and article selection. I worked closely with a team of writers that curate and refine the content for each issue. Rigorous editing and proofreading were undertaken to ensure accuracy, clarity, and consistency throughout the magazine. Using Adobe Indesign software, I created the magazine’s layout, focusing on readability and visual hierarchy. I strategically placed images, illustrations, and text to enhance the overall flow and engagement. Attention was given to typography, spacing, and alignment to ensure a polished and cohesive look. The NHEG Guide Magazine has become a successful educational resource, garnering positive feedback and engagement from its target audience. The collaboration with NHEG allowed for a seamless translation of their expertise and knowledge into a visually appealing and informative publication. The user friendly layout and engaging design have contributed to higher readership and prolonged engagement with the content. Overall, I’m proud to have contributed my design and editorial skills to this important project and to have played a role in bringing the organization’s message to a wider audience.As part of the NHEG team, we won the GLOBE AWARDS – MEDIA HERO OF THE YEAR NHEG EDGuide March-April 2024
Club Gymkhana Posters
I created a series of vibrant and colorful posters for ‘The Empty Saddle Club Gymkhana Series,’ designed for Jared Xepolis, a passionate enthusiast of the sport. The posters were crafted to capture the essence of the event and attract participants. The main title ‘GYMKHANA SERIES’ was prominently displayed in bold white letters with a shadow effect, drawing immediate attention. The posters featured essential event details such as the location, date, entry fee, and event activities in a visually appealing layout. The design showcased a dynamic image of a horse and rider in action, set in a dusty arena, reflecting the equestrian nature of the Gymkhana event. The color scheme of red, yellow, white, and black created a vibrant and engaging visual impact. Each poster aimed to inform and excite potential participants about the event, with clear and concise information presented in a visually appealing manner. The call to action and contact details were strategically placed to encourage participation and inquiries. With a focus on promoting the spirit of competition and camaraderie in equestrian sports, the poster series for ‘The Club Gymkhana Series’ serves as a compelling invitation to all sports enthusiasts to join in the thrill of the events and experience the excitement firsthand
Unpredictable Book
As a graphic designer, the objective was to create a visually compelling cover that effectively represented the book’s themes and captured the attention of potential readers. Honey Casper collaborated by providing an outstanding painting that became the focal point of the front cover. The project aimed to create a visually captivating design that aligned with the essence of the book and showcased the author’s artwork. Design Process: 1. Understanding the Book: To create a book cover that accurately represented the content and themes of “Unpredictable,” it was essential to gain a deep understanding of the book itself. Exploring the narrative,emotions, and core messages helped inform the design decisions and ensure the cover resonated with the target audience. 2. Collaboration with Honey Casper: Collaborating closely with Honey Casper, the author, was a key aspect of the design process. Casper’s outstanding painting, provided for the front cover, served as the main visual element. Regular discussions were held to understand Casper’s artistic vision, how it related to the book’s themes, and how it could be effectively incorporated into the cover design. 3. Concept Development: Based on the painting provided by Honey Casper and the book’s themes, a concept for the book cover was developed. The aim was to create a design that visually communicated the essence of “Unpredictable” and captivated potential readers. The concept sought toevoke curiosity, intrigue, and a sense of the emotional journey portrayed in the book. 4. Composition and Layout: The composition of the book cover was carefully considered to create a visually balanced and engaging design. HoneyCasper’s painting, chosen as the centerpiece, was positioned prominently on the front cover to draw immediate attention. The composition took into account elements such as title placement, typography, and the overall visual flow, ensuring that the design effectively conveyed the book’smessage. 5. Typography Selection: Choosing the right typography was crucial to complement the artwork and convey the book’s title and author name effectively. Fonts were selected to align with the overall aesthetic of the design, enhancing readability and visual harmony. The typography aimed to create a cohesive and engaging visual experience for potential readers. 6. Color Palette: The color palette was derived directly from the colors used in Honey Casper’s painting. By incorporating the painting’s hues and tones, the cover design created a seamless connection with the book’s content. The selected colors aimed to evoke the emotions and atmosphere portrayed in “Unpredictable,” capturing the attention of readers and conveying the book’s essence. The book cover design for “Unpredictable” successfully showcased Honey Casper’s outstanding painting and effectively represented the book’s themes and content. Collaboration with the author ensured that the design aligned with her artistic vision and the emotional journey depicted in the book. By incorporating a well considered composition, typography, and color palette, the cover design aimed to captivate potential readers and generate interest in the book.
Dionysus Pub
The Dionysus Pub poster was created for the Stellar Poster competition in 2021 with the aim of crafting a visually captivating and engaging poster with a pub theme that prominently showcased Dionysus, the Greek deity associated with wine and festivals. The main goal was to come up with a logo that captured the spirit of Dionysus and the mood of the pub. So I made a number of different Dionysus faces. Finally I create the final design where the words “Dionysus Pub” were written in big, strong letters that seemed to jump off the page. This was done to draw attention to the name of the pub. Also, the logo had the head of Dionysus and sheets of grapes to show the link between the Greek god and wine. The typography and layout decisions were essential in capturing the attention of viewers and conveying the desired message effectively. The chosen font for the primary text was bold and eye-catching, with its size and placement making it the focal point of the poster. The layout was designed to guide the viewer’s eye towards the central image and create a sense of balance and harmony. To create a captivating composition, various elements were incorporated, such as vines, grapes, and wine glasses, to reinforce the pub theme and Dionysus’ association with wine. The combination of these elements aimed to create a visually appealing and cohesive design that captured the essence of the pub and the Greek god. The Dionysus Pub poster design successfully captured the spirit of Dionysus and the atmosphere of a pub. The bold typography, vibrant color palette, and well-composed central image combined to create an engaging and visually striking design. I finally I won the Selected Stellar Finalist Award.SELECTED STELLARS 2021 | PosterStellars.
NHEG Posters
As a graphic designer, I had the privilege of collaborating with Pamela Clark, the SEO of New Heights Educational Group, to create a visually captivating posters that embody the essence of educational excellence. These posters serve as a gateway to the world of educational resources offered by the organization, inviting individuals to embark on a journey of learning and growth. The design concept for this posters was inspired by the mission of New Heights Educational Group – to provide educational resources that help individuals reach their goals. The layout features a harmonious blend of educational elements, from books and literacy symbols to playful educational anecdotes and comic book illustrations. Each component is strategically placed to convey a sense of curiosity, engagement, and empowerment. The color palettes chosen for the posters reflect a balance between professionalism and vibrancy, with hues that inspire creativity and learning. The typographies are carefully selected to convey a sense of authority and approachability, ensuring that the messages are both informative and inviting to potential clients. The structures of the posters are designed to guide the viewers through visual narratives that highlight the diverse range of educational offerings available through New Heights Educational Group. From educational anecdotes for struggling youth to resources for unraveling reading challenges in adults, each section of the posters showcases the organization’s commitment to providing comprehensive and impactful learning experiences. By incorporating elements like the Learning Annex, Easy Toons comic books, and the EDGuide® programs, the posters communicate the depth and breadth of educational services offered by New Heights Educational Group. The designs capture the spirit of innovation and empowerment that defines the organization’s approach to education, inspiring individuals to explore new heights in their learning journeys. Through this collaboration with Pamela Clark and New Heights Educational Group, I have demonstrated my ability to translate complex educational concepts into visually engaging designs that resonate with audiences. This poster stands as a testament to my dedication to creating impactful visual solutions that not only inform but also inspire and engage potential students on a profound level.
City Dermatology
City Dermatology Skin Institute , a spellbinding collection of posters designed for Imran Amir’s dermatology clinic that promises enchanting skincare treatments. Each poster in this bewitching series exudes a sense of mystery and allure, inviting clients to indulge in transformative beauty experiences. The concept behind these posters was inspired by the essence of skincare excellence and the promise of radiant beauty. From the elegant typography to the harmonious color palette, every element was meticulously crafted to convey a sense of sophistication and trust, essential in the field of dermatology. The structure of each poster was strategically planned to highlight specific treatments and services offered by the clinic, ensuring that key information was presented clearly and effectively. By incorporating visuals that evoke a sense of luxury and well-being, the posters invite viewers to envision themselves indulging in a pampering experience that enhances both their skin and confidence. The design process involved a deep dive into understanding the clinic’s brand identity and target audience, ensuring that the posters resonated with clients seeking professional skincare solutions. From promoting rejuvenating facials to advanced skincare procedures, each poster was crafted with precision to communicate the clinic’s dedication to enhancing natural beauty and skin health. For the Valentine’s Day poster and the other pieces in the series, I carried over this same attention to detail and thematic integration. Each design was tailored to embody the character of its respective holiday while maintaining a cohesive brand identity for the clinic. Whether it was invoking the romance of Valentine’s Day or the cheer of another celebration, each poster served to not only inform but also entice the audience with clever visuals and clear messaging. My approach to these designs was holistic; I considered not just the visual impact but also how each element from font choice to color scheme could contribute to a stronger brand presence and a call to action that resonates with clients.
Under The Covers
The idea for the poster “UNDER THE COVERS” stemmed from a desire to capture the essence of music and creativity in a visually compelling way. The concept was inspired by the notion of hidden treasures and the transformative power of cover songs. To structure the poster, I began by envisioning a design that would evoke a sense of mystery and intrigue, much like the experience of discovering a new rendition of a familiar song. The flowing fabric-like forms symbolize the fluidity and movement of music, while the integrated musical elements subtly hint at the band’s identity and the essence of their performances. The color palette was carefully selected to convey warmth and depth, with a gradient background transitioning from deep purple to sunset orange. This choice was intended to mirror the transition from the unknown to the familiar, capturing the journey of exploration and discovery that occurs when listening to cover songs. Typography played a crucial role in the structure of the poster, with bold and prominent lettering drawing attention to the title “UNDER THE COVERS.” The font style and color were chosen to enhance readability and ensure that the message stood out against the dynamic background. The composition of the poster was designed to guide the viewer’s eye across the design, using diagonal lines and dynamic folds to create a sense of rhythm and movement. The placement of elements was carefully considered to maintain balance and visual interest, while also effectively conveying the theme of music and creativity. Overall, the poster was structured to communicate the idea of hidden gems waiting to be discovered beneath the covers, inviting viewers to delve into the world of music in a new and exciting way. Through a combination of visual storytelling, color theory, typography expertise, and creative innovation, the design encapsulates the essence of cover songs and sets the stage for an engaging and immersive musical experience.