The Dionysus Pub poster was created for the Stellar Poster competition in 2021 with the aim of crafting a visually captivating and engaging poster with a pub theme that prominently showcased Dionysus, the Greek deity associated with wine and festivals.
The main goal was to come up with a logo that captured the spirit of Dionysus and the mood of the pub. So I made a number of different Dionysus faces.
Designing a poster that successfully embodied both the mythological gravitas of Dionysus and the vibrant, contemporary energy of a modern pub posed a unique challenge. One major difficulty was creating a visual identity that honored ancient Greek symbolism without appearing overly traditional or cliché. I needed to ensure that the character of Dionysus felt inviting and relevant for today’s audience, rather than distant or formal.
Another key challenge was balancing dramatic, attention-grabbing typography with the need for brand versatility and legibility across different scales and media. Through iterative experimentation with logo variations, composition, and a series of texture/color studies, I arrived at a layout that captured this balance—feeling both bold and sophisticated, playful yet rooted in historical motifs.
Ultimately, this problem-solving process shaped a brand style that not only stands out visually but also communicates the feeling of celebration, inclusivity, and mythic storytelling that define the Dionysus Pub concept.
Designing a poster that successfully embodied both the mythological gravitas of Dionysus and the vibrant, contemporary energy of a modern pub posed a unique challenge. One major difficulty was creating a visual identity that honored ancient Greek symbolism without appearing overly traditional or cliché. I needed to ensure that the character of Dionysus felt inviting and relevant for today’s audience, rather than distant or formal.
Another key challenge was balancing dramatic, attention-grabbing typography with the need for brand versatility and legibility across different scales and media. Through iterative experimentation with logo variations, composition, and a series of texture/color studies, I arrived at a layout that captured this balance—feeling both bold and sophisticated, playful yet rooted in historical motifs.
Ultimately, this problem-solving process shaped a brand style that not only stands out visually but also communicates the feeling of celebration, inclusivity, and mythic storytelling that define the Dionysus Pub concept.
To create a captivating composition, various elements were incorporated, such as vines, grapes, and wine glasses, to reinforce the pub theme and Dionysus’ association with wine.
The combination of these elements aimed to create a visually appealing and cohesive design that captured the essence of the pub and the Greek god.
The Dionysus Pub poster design successfully captured the spirit of Dionysus and the atmosphere of a pub. The bold typography, vibrant color palette, and well-composed central image combined to create an engaging and visually striking design. I finally I won the Selected Stellar Finalist Award.
SELECTED STELLARS 2021 | PosterStellars
To create a captivating composition, various elements were incorporated, such as vines, grapes, and wine glasses, to reinforce the pub theme and Dionysus’ association with wine.
The combination of these elements aimed to create a visually appealing and cohesive design that captured the essence of the pub and the Greek god.
The Dionysus Pub poster design successfully captured the spirit of Dionysus and the atmosphere of a pub. The bold typography, vibrant color palette, and well-composed central image combined to create an engaging and visually striking design. I finally I won the Selected Stellar Finalist Award.
SELECTED STELLARS 2021 | PosterStellars
The design process began with defining the mood: dark, bold, and unapologetically expressive—mirroring the essence of Dionysus himself. I started by researching ancient Greek symbolism and modern bar aesthetics, then developed a visual direction that fused the two worlds.
Typography played a central role, chosen for its dramatic presence and classical roots. I combined this with gritty textures and deep, wine-inspired tones to create a raw, immersive atmosphere. Key design elements—such as mythological motifs and layered visuals—were refined to ensure they communicated the brand’s spirit while remaining legible and impactful at a distance.
Throughout the process, I focused on making the poster not just visually striking, but also emotionally resonant—an invitation into the Dionysian world of indulgence, rebellion, and celebration.
The design process began with defining the mood: dark, bold, and unapologetically expressive—mirroring the essence of Dionysus himself. I started by researching ancient Greek symbolism and modern bar aesthetics, then developed a visual direction that fused the two worlds.
Typography played a central role, chosen for its dramatic presence and classical roots. I combined this with gritty textures and deep, wine-inspired tones to create a raw, immersive atmosphere. Key design elements—such as mythological motifs and layered visuals—were refined to ensure they communicated the brand’s spirit while remaining legible and impactful at a distance.
Throughout the process, I focused on making the poster not just visually striking, but also emotionally resonant—an invitation into the Dionysian world of indulgence, rebellion, and celebration.
The Dionysus Pub project succeeded in transforming a simple venue concept into a fully immersive brand experience. By merging mythology with contemporary design, the identity captures a mood that’s both rebellious and refined—perfectly tailored for a modern, experience-driven audience. Every visual element, from logo to merchandise, reinforces the atmosphere of celebration and individuality that defines the Dionysus ethos.
This project demonstrates my ability to develop bold, cohesive branding systems that go beyond aesthetics—creating emotional resonance and memorable experiences. Whether for a real client or a concept-driven showcase, Dionysus Pub proves how storytelling and design can work together to build a brand with depth, attitude, and lasting appeal.
