This award-winning cover was created for the Empowered Postpartum Planning Guide by Dr. Erin Tenney, a certified nurse-midwife (DNP, CNM, WHNP). The design was selected as the winning entry on 99designs for its calm, emotional resonance and authenticity.
Blending the intuitive power of AI with my graphic design expertise, I used Midjourney to generate the visual foundation and brought it to life through thoughtful composition, refined typography, and emotional storytelling.
This award-winning cover was created for the Empowered Postpartum Planning Guide by Dr. Erin Tenney, a certified nurse-midwife (DNP, CNM, WHNP). The design was selected as the winning entry on 99designs for its calm, emotional resonance and authenticity.
Blending the intuitive power of AI with my graphic design expertise, I used Midjourney to generate the visual foundation and brought it to life through thoughtful composition, refined typography, and emotional storytelling.
Dr. Tenney wanted a cover that would break the mold of typical pregnancy and parenting books. She envisioned something calm, grounded, and modern—something that would speak directly to expectant mothers preparing for one of life’s most transformative journeys.
The brief called for a soft, feminine design that reflected strength, vulnerability, and empowerment—without clichés or overly commercial imagery. The final concept needed to feel like a private, reflective moment of readiness.
Dr. Tenney wanted a cover that would break the mold of typical pregnancy and parenting books. She envisioned something calm, grounded, and modern—something that would speak directly to expectant mothers preparing for one of life’s most transformative journeys.
The brief called for a soft, feminine design that reflected strength, vulnerability, and empowerment—without clichés or overly commercial imagery. The final concept needed to feel like a private, reflective moment of readiness.
The author of Empowered Postpartum Planning Guide was looking for a book cover that would break the mold of typical pregnancy and parenting books. She wanted something calm, grounded, and modern — something that would speak directly to expectant mothers preparing for one of life’s most transformative journeys.
The brief called for a soft, feminine design that reflected strength, vulnerability, and empowerment — not something overly commercial or cliché. It had to feel like a private moment of reflection and readiness.
I knew immediately that this project would require more than just good design — it needed emotional intelligence, creative vision, and storytelling. I also saw an opportunity to bring the powerful tool of AI image generation into the process — not to replace creativity, but to amplify it.
My goal was to capture a sense of calm preparedness. I imagined a visual that radiated inner peace, resilience, and softness — a design that would resonate with women reclaiming their postpartum experience as something beautiful and powerful.
I turned to Midjourney, an AI image-generation tool, to help explore visual directions that aligned with the emotional tone. Using a carefully engineered set of prompts, I guided the AI to produce imagery with muted tones, delicate floral details, and a peaceful, introspective mood.
But AI alone doesn’t create meaning — it creates raw visual potential. That’s where my skills as a graphic designer came in.
My goal was to capture a sense of calm preparedness. I imagined a visual that radiated inner peace, resilience, and softness — a design that would resonate with women reclaiming their postpartum experience as something beautiful and powerful.
I turned to Midjourney, an AI image-generation tool, to help explore visual directions that aligned with the emotional tone. Using a carefully engineered set of prompts, I guided the AI to produce imagery with muted tones, delicate floral details, and a peaceful, introspective mood.
But AI alone doesn’t create meaning — it creates raw visual potential. That’s where my skills as a graphic designer came in.
Research & Moodboarding I started with a deep dive into other books in the niche — identifying visual tropes to avoid and gathering inspiration for something fresh and authentic.
Research & Moodboarding I started with a deep dive into other books in the niche — identifying visual tropes to avoid and gathering inspiration for something fresh and authentic.
Dr. Tenney wanted a cover that would break the mold of typical pregnancy and parenting books. She envisioned something calm, grounded, and modern—something that would speak directly to expectant mothers preparing for one of life’s most transformative journeys.
The brief called for a soft, feminine design that reflected strength, vulnerability, and empowerment—without clichés or overly commercial imagery. The final concept needed to feel like a private, reflective moment of readiness.
AI is not a shortcut — it’s a multiplier of human creativity, and this project proves how powerful that combination can be.
Dr. Tenney wanted a cover that would break the mold of typical pregnancy and parenting books. She envisioned something calm, grounded, and modern—something that would speak directly to expectant mothers preparing for one of life’s most transformative journeys.
The brief called for a soft, feminine design that reflected strength, vulnerability, and empowerment—without clichés or overly commercial imagery. The final concept needed to feel like a private, reflective moment of readiness.
AI is not a shortcut — it’s a multiplier of human creativity, and this project proves how powerful that combination can be.
