2024
Honey Kasper / Independent Author
Publishing & Digital Media
My journey with “The Unpredictable Walk in Darkness” wasn’t just about redesigning a website; it was about crafting an immersive digital gateway
to a world of childhood fears and fantastical encounters. Honey Kasper’s book is a dark fantasy tale, exploring themes of loss, resilience, and the often-unsettling landscapes of a child’s imagination.
However, the original website felt disconnected, failing to capture the book’s haunting beauty
and resonate with potential readers drawn to its unique blend of innocence and darkness.
In addition to the website’s overall design, I also developed a logo to encapsulate the book’s core message:
From Darkness to Triumph: A tale of Faith and Resilience. This logo was designed to be both impactful and
easily recognizable.
Honey Kasper’s story is a testament to the strength of the human spirit. This logo isn’t just a design; it’s a
visual embodiment of her journey, intended to instantly communicate the core message of the book: that
even in the darkest of times, triumph is possible through faith and resilience. My goal was to create a logo that
was both powerful and easily recognizable, serving as a constant reminder of this message.
Every element of the logo was carefully considered to convey the desired meaning:
In addition to the website’s overall design, I also developed a logo to encapsulate the book’s core message:
From Darkness to Triumph: A tale of Faith and Resilience. This logo was designed to be both impactful and
easily recognizable.
Honey Kasper’s story is a testament to the strength of the human spirit. This logo isn’t just a design; it’s a
visual embodiment of her journey, intended to instantly communicate the core message of the book: that
even in the darkest of times, triumph is possible through faith and resilience. My goal was to create a logo that
was both powerful and easily recognizable, serving as a constant reminder of this message.
Every element of the logo was carefully considered to convey the desired meaning:
In addition to the website’s overall design, I also developed a logo to encapsulate the book’s core message:
From Darkness to Triumph: A tale of Faith and Resilience. This logo was designed to be both impactful and
easily recognizable.
Honey Kasper’s story is a testament to the strength of the human spirit. This logo isn’t just a design; it’s a
visual embodiment of her journey, intended to instantly communicate the core message of the book: that
even in the darkest of times, triumph is possible through faith and resilience. My goal was to create a logo that
was both powerful and easily recognizable, serving as a constant reminder of this message.
Every element of the logo was carefully considered to convey the desired meaning:
The original website for Honey Kasper’s book lacked visual intrigue and failed to convey the unique atmosphere of “Unpredictable: The Walk In and Out of Darkness.”
My goal was to capture a sense of calm preparedness. I imagined a visual that radiated inner peace, resilience, and softness — a design that would resonate with women reclaiming their postpartum experience as something beautiful and powerful.
I turned to Midjourney, an AI image-generation tool, to help explore visual directions that aligned with the emotional tone. Using a carefully engineered set of prompts, I guided the AI to produce imagery with muted tones, delicate floral details, and a peaceful, introspective mood.
But AI alone doesn’t create meaning — it creates raw visual potential. That’s where my skills as a graphic designer came in.
The original website for Honey Kasper’s book lacked visual intrigue and failed to convey the unique atmosphere of “Unpredictable: The Walk In and Out of Darkness.”
My goal was to capture a sense of calm preparedness. I imagined a visual that radiated inner peace, resilience, and softness — a design that would resonate with women reclaiming their postpartum experience as something beautiful and powerful.
I turned to Midjourney, an AI image-generation tool, to help explore visual directions that aligned with the emotional tone. Using a carefully engineered set of prompts, I guided the AI to produce imagery with muted tones, delicate floral details, and a peaceful, introspective mood.
But AI alone doesn’t create meaning — it creates raw visual potential. That’s where my skills as a graphic designer came in.
The original website for Honey Kasper’s book lacked visual intrigue and failed to convey the unique atmosphere of “Unpredictable: The Walk In and Out of Darkness.”
My goal was to capture a sense of calm preparedness. I imagined a visual that radiated inner peace, resilience, and softness — a design that would resonate with women reclaiming their postpartum experience as something beautiful and powerful.
I turned to Midjourney, an AI image-generation tool, to help explore visual directions that aligned with the emotional tone. Using a carefully engineered set of prompts, I guided the AI to produce imagery with muted tones, delicate floral details, and a peaceful, introspective mood.
But AI alone doesn’t create meaning — it creates raw visual potential. That’s where my skills as a graphic designer came in.
This mood board guided the design of “Unpredictable: The Walk In and Out of Darkness,” ensuring the website reîected the book’s powerful themes of triumph, faith, and resilience through a cohesive and emotionally resonant visual language. Leonardo AI was used extensively
to create bespoke images that perfectly captured the book’s unique
atmosphere.
I began by analyzing the intended audience—adult readers drawn to dark fantasy and themes of resilience. A competitive audit of successful book websites revealed what works: strong brand identity, emotional resonance, and intuitive navigation. Key user personas were created, such as “The Heartfelt Reader” and “The Curious Blogger,” ensuring every design decision was rooted in genuine user needs and expectations.
I began by analyzing the intended audience—adult readers drawn to dark fantasy and themes of resilience. A competitive audit of successful book websites revealed what works: strong brand identity, emotional resonance, and intuitive navigation. Key user personas were created, such as “The Heartfelt Reader” and “The Curious Blogger,” ensuring every design decision was rooted in genuine user needs and expectations.
My responsibilities spanned the entire design process,
including:
My responsibilities spanned the entire design process,
including:
My responsibilities spanned the entire design process,
including:
My responsibilities spanned the entire design process, including:
Site structure was simplified to reduce friction:
Home, About, Book Details, Reviews, and Contact served distinct functions. Wireframes and prototypes (built with Figma) focused on guiding users seamlessly through story highlights and toward engagement.
Every section was positioned for accessibility and logical progression, minimizing cognitive overload.
The redesigned “Unpredictable: The Walk In and Out of Darkness” website represents a significant digital transformation, evolving from a basic online presence into a captivating and user-centered experience that effectively communicates the book’s message of hope, resilience, and triumph over adversity.
The primary goals of the project were successfully achieved:
I addressed this by developing a comprehensive mood board and leveraging Leonardo AI to generate bespoke imagery that perfectly captured the book’s themes of hope, resilience, and the journey from darkness to triumph. This resulted in a visually stunning website with a cohesive and emotionally resonant design.
